Faro Index

faroindex.ai

Other tools tell you whether AI mentions your brand. Faro Index tells you whether it is right.

Being mentioned by AI does nothing for you if what it says is wrong, and a confident wrong answer reaches more buyers than an honest gap ever would. Faro Index measures how accurately ChatGPT, Perplexity, Gemini, and Claude describe your company, shows you exactly where each one fails, and gives you the specific fix. Run a free scan and read, word for word, what AI tells buyers about you today.

503 companies measured  ·  21 industries  ·  4 AI platforms  ·  90.1% average accuracy

We measured the market before we asked you to measure yourself. The headline findings are open, and the full report is one work email away.

Visibility tells you if AI mentions you. Accuracy tells you if it is right.

Most tools in this category stop at whether your name appears. That is worth knowing, but it is the smaller half of the picture, because a buyer who reads a confident and wrong answer about your pricing or your category has been misinformed about a decision that involves their money. Faro Index leads with accuracy, and it measures four signals in total.

Brand Accuracy Rate

The share of what AI says about you that is actually true: pricing, products, leadership, category, founding facts. This is the number tied to a lost deal. We built it because no other tool was measuring factual correctness across all four platforms.

AI Visibility

Whether models surface your brand when buyers ask about your category. Plenty of companies never hear their own name come up.

GEO Score

How legible your site is to a model. Schema, answer blocks, content depth, and structure decide whether AI pulls facts from your pages or guesses from third-party sources.

Leakage Protection

How well your own narrative survives being retold. Catch the moments AI reframes you, blends you with a competitor, or tells a story your site never told. Higher is better.

Google will tell you that optimizing for AI is just good SEO, and for Google Search that is true. ChatGPT, Perplexity, and Claude do not work that way. Faro Index measures what AI actually says about you across all four platforms, not only what Google surfaces.

We measured the whole market first.

The State of AI Brand Intelligence 2026 covers 503 companies across 21 industries on all four platforms. The average company is described accurately about ninety percent of the time, which sounds reassuring until you read it the way a buyer does. When AI is wrong, it is wrong in specific and nameable ways, and the report names all three. Read the headline findings on the site, then enter your work email for the full report and the PDF.

Read the report

We scanned 503 companies. Now scan yours.

Most teams have two blind spots with AI. They are not measuring what it says about them, and even when they look, they cannot tell which fix will move the number. Faro Index does both. A free scan shows you how AI describes your brand across ChatGPT and Perplexity in about sixty to ninety seconds, and it needs no account.

Spell it exactly as it appears publicly — AI platforms match on the brand name you enter.

We recommend using your work email for the best experience. Personal email works too. We email your scan results and nothing else unless you opt in later.

Pricing

Start with a free scan. Pay when the number becomes a KPI.

Read what AI says about you for free. Add weekly monitoring, full four-platform audits, and traffic correlation when leadership starts asking for proof rather than a hunch.