Send us your domain. We will tell you what AI sees.

Faro Index provides AI visibility audits for ad tech infrastructure companies. We analyze your site, track your citations across ChatGPT, Perplexity, and Gemini, and show you exactly where you stand relative to competitors. Send us your domain and we will run a preliminary check. No commitment. No pitch deck. Just data.

We typically respond within 24 hours. If you include your website URL, we will share initial findings on schema coverage, readability, and content structure across your top pages.

pooja@faroindex.ai

Frequently Asked Questions

  • Generative Engine Optimization. It is the practice of making your content visible to AI platforms like ChatGPT, Perplexity, and Gemini. Different signals than traditional SEO. Different fixes. GEO focuses on how Large Language Models parse and cite website content when responding to user queries.

  • SEO gets you ranked on Google. GEO gets you cited by AI. The technical requirements are different. Schema markup, content readability, and declarative content structure matter more for AI visibility than backlinks and keyword density. Many companies with great SEO have zero AI visibility.

  • ChatGPT, Perplexity, and Gemini. Every week. With statistical controls to ensure reliability across multiple query runs.

  • Most companies see citation changes within 30 to 60 days of implementing fixes. Schema changes can be deployed in days. Content adjustments take a few weeks. The timeline depends on how quickly your engineering team can deploy the changes we specify.

  • Because a data clean room and a shoe brand have nothing in common. Our system is built specifically for programmatic advertising. The queries, the benchmarks, and the recommendations are all industry-specific. Vertical depth is what makes the recommendations accurate and actionable.

  • Open ChatGPT. Ask it to recommend companies in your category. If you are not in the response, you have the problem. We audited 50 ad tech companies and found that 75% are invisible to AI. The issue is almost always structural rather than content quality.

  • The GEO audit is a flat one-time engagement fee. It includes a site crawl, competitive benchmarking, citation tracking data, and a prioritized implementation plan with developer-ready specifications. Ongoing optimization is available as a monthly retainer scoped to your needs.

  • We are starting with the programmatic advertising ecosystem because it is where our domain expertise runs deepest. That includes SSPs, DSPs, retail media networks, identity resolution providers, data clean rooms, CDPs, contextual advertising platforms, and measurement companies. As we grow, we plan to expand into other B2B technology verticals using the same methodology.